This paper looks at the audience for Mobile BI applications (senior management and executives, key sales people and field service personnel), the key influencers driving the need for Mobile BI, and the organizational benefits derived from embracing mobile analytics. The era of the dispersed workforce is upon us, and IT and data access planning needs to be undertaken with mobility front-of-mind. As a result, data mobility is fast becoming the norm, rather than a specialized set of applications. Professionals are fast becoming comfortable with the use of smart phones as a means of keeping up-to-date with business information.
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The convergence of BI and mobility, resulting in the capability to deliver data anytime anywhere, has been well underway for some time. It is these changes that are having a profound impact on the way in which businesses manage their mobile workforce and access to their data assets. The arrival of the internet provided an even greater degree of interconnectivity. You no longer called a place, you called a person. Overview With the advent of the mobile phone a fundamental shift occurred in telecommunications. This document version published September 2010 Copyright © 2010 Yellowfin International Pty Ltd.
MOBILE BUSINESS INTELLIGENCE DEFINITION UPGRADE
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MOBILE BUSINESS INTELLIGENCE DEFINITION DRIVERS
6 What are the internal drivers for Mobile Business Intelligence?.7 What benefits are sought?.8 What organizational factors are required?.9 What technology has to underpin a Mobile Business Intelligence initiative?.10 Security is paramount.11 Yellowfin’s Mobile Business Intelligence platform. 3 Who is it for?.5 What are the external factors driving Mobile Business Intelligence?. Making Business Intelligence Easy White Paper Mobile Business Intelligence and AnalyticsĬontents Overview.3 What is Mobile Business Intelligence?.